Derek Jeter

Brand Development Officer
Five-time World Series champion, 14-time All-Star, World Series MVP

Former New York Yankees Captain Derek Jeter has distinguished himself on the field during his 20 seasons in professional baseball, while also placing a huge emphasis on giving back to the community. During his rookie season in 1996, Derek established the Turn 2 Foundation, a non-profit organization dedicated to helping young people reach their full potential by fostering healthy lifestyles, leadership development, academic excellence, positive behavior, and social change. This priority on healthy living  inspired him to join Performance Kitchen’s Executive Team as Brand Development Officer.

Follow Turn 2 Foundation on Instagram.

“You have to learn what’s good for you, what’s not good for you, ingrain it into your mind and develop a lifestyle. The other Luvo ambassadors and I are helping people change the way they eat. It’s as simple as that—it’s a mission, not just a business.”


Brand Ambassadors

Russell Wilson

Super Bowl champion, five-time Pro Bowl quarterback and the 2012 Rookie of the Year

Natalie Coughlin

12-time Olympic medalist swimmer, American record holder

Ronnie Baker Jr.

Professional track and field athlete, 2017 USA Indoor 60m Champion

Da Rulk

Functional strength and conditioning specialist

Dr. Robert Graham

Chef, MD, MPH, Board Certified in Internal & Integrative Medicine