As we’ve written about before, frozen food are a healthy and convenient way to get all of nutrients you need. Recent studies have shown that frozen food can be as nutritious as fresh options. Companies such as Luvo have harnessed the best attributes of frozen food to create a huge range of dishes that are healthy and flavorful. But where did the industry start? That’s the topic of this post.

1000 B.C.

Frozen food has a long history. Thousands of years ago, the Chinese used insulated ice cellars to make food last as long as possible. It was effective for helping meats and vegetables last in warmer months. Other people, including the Greeks and Romans, used packed snow to keep foods cool. These were the early examples of frozen foods that kept our ancestors well fed.


1850 to 1920

Iceboxes became common in the U.S. and other countries in the mid-19th Century. They were useful in that they enabled people to chill their food and keep it cold, but they required a continual supply of ice, which was often harvested from frozen ponds and lakes, and stored in regional facilities.



Birds Eye Foods begins selling quick-frozen foods. Years earlier, the company’s namesake, Clarence Birdseye, developed the method and technology that would revolutionize the industry. He had experimented with freezing food after he noticed food that he had frozen in Labrador, Canada was tastier when it was done quickly due to really cold temperatures. Over time he worked on his theory, and in 1928 he created a double-belt freezer that was the precursor for the frozen food technology of today.



Following the introduction of Freon gas in the 1920s, separate freezer units, known as deep freezes, began to become common in homes.



Following WWII, TV dinners hit the market. Bought from the grocery store frozen, they were heated in the oven at home and came in aluminum dishes with separate compartments, similar to what was used for airplane food.



The proliferation of microwaves makes thawing and cooking frozen foods faster.



The Frozen Food Hall of Fame is founded by the National Frozen & Refrigerated Foods Association, with origins in a group by the name “The Distinguished Order of Zerocrats.”



Luvo is founded, creating healthy and great-tasting meals of all kinds! Inspired by the belief that food should be delicious, nutritious and easy to prepare, Luvo’s healthy frozen foods are building on a long history of innovation to arrive at someplace totally new and delicious.