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Luvo launched its mobile app, Luvo CheckIt, now available for consumers in the United States, exclusively through the Apple iTunes App Store. Luvo CheckIt is a mobile nutrition label reader designed to help consumers make better informed and balanced food choices. The app works by scanning the barcode of any packaged food item, at which point the user is provided with insight on the food’s nutritional value.

“At Luvo, we strive to make it easy for consumers to make healthful, educated food choices and are thrilled to take our commitment one step further with the launch of Luvo CheckIt,” says Christine Day, chief executive officer of Luvo. “Today’s busy consumer is looking for a quick way to decode nutrition information. Luvo CheckIt gives users the information they need to better understand what’s in their food and how it may impact their body and healthy eating goals.”

Luvo CheckIt provides a unique and simple solution with real nutritional guidance. Allowing users to check it before they checkout, the app uses an advanced algorithm that steers them towards healthier, minimally processed foods with an emphasis on fruits and veggies, whole grains and lean proteins, with responsible amounts of sodium and sugar—the very pillars of Luvo’s nutrition philosophy.

With Luvo CheckIt, consumers can scan a product’s UPC code to determine if the product meets the best nutritional standards. Luvo CheckIt provides color-coded evaluations; where green represents good, blue represents neutral and red signals nutritional concerns, with variants in between. Tips are given along with the color evaluation to help the consumer understand the positive and negative aspects of the product they’ve scanned and what to look out for when making food related decisions.

“We believe it should be easy to eat well every day, but with complicated labels, marketing messages and conflicting definitions of what constitutes a healthy meal, this is no easy task,” says Luvo’s vice president of nutrition Samantha Cassetty. “We created Luvo CheckIt to give users the ability to see through food packaging and get a clear picture about what’s inside, what that nutrition label is actually telling them. It’s like having a personal nutritionist in your pocket wherever you go, giving you the green light or waving a nutritional red flag.”

In addition to offering a product barcode scan and color-coded evaluation of items, the app also features nutrition guideline cheat-sheets and daily tips. These features allow users to go “beyond the scan,” giving them all the information they need to set forth a path toward healthier eating.

Luvo CheckIt is now available for free in the Apple iTunes App store and is compatible with iPhone, iPad and iPod touch.